Bachelor of Business Administration – Sales & Marketing

Program brief:

In this program, students will learn Sales and Marketing strategies and techniques. The program will provide students with a sound background of marketing roles within an organization.

By the end of the program, students will have in-depth knowledge about marketing mix strategies, promotional mix strategies, sales techniques and online marketing and sales tools.

The program duration is 4 years. Students will study selected modules specialized in Sales & Marketing. They will finish each module within a period of 4 weeks.

Once they graduate, students will earn BBA in Sales & Marketing and in addition a level 6 UK diploma issued by ATHE with an additional fee.

Duration 4 years / 240 ECTS
Study Mode Onsite – Full time
Intakes Main intake: February, September

Secondary intake: May, November

Location Zurich, Switzerland
Entry Requirements High school or equivalent

IELTS 5.5 or equivalent

Medium of Teaching English
Exit Requirements Passed all courses

Passed all internship

Passed final project

Why this program?

  • Degree from the International Business Academy of Switzerland.
  • It will provide students with Swiss & British excellence in management.
  • Lecturers with excellent qualification and experience in the field of management.
  • International lecturers and British curriculum.
  • The program combines theoretical knowledge with practical experience.
  • Students will be awarded a bachelor degree from Switzerland and diploma from UK with an additional fee.
  • Students will have the option to pursue a UK Bachelor Degree.
  • Include 4 to 6 months internship in each year.

Career Opportunities:

There are sample career opportunities in today’s world for graduates who are specialized in Sales & Marketing:

  • Marketer
  • Marketing Manager
  • Advertising agencies
  • Sales executive
  • Negotiator
  • and many more…

Example Modules:

Business Environment Managing Communication Planning a New Business Venture
Resource Management Business Organisations in a Global Context Risk Management
Communication Skills People Management Customer Relationship Management
People in Organisations Finance for Managers Leadership and Management
Administrative Services Employability Skills Managing Quality and Service Delivery
Personal and Professional Development Business ethics Personal Leadership and Management Development
Year 4 Sales and Marketing
Factors Determining Marketing Strategies
Marketing Communications

Note: These modules may change according to academic requirements