Bachelor of Business Administration – Sales & Marketing

In the Bachelor of Business Administration – Sales and Marketing program students will study sales and marketing strategies & techniques, marketing mix strategies, promotional mix strategies, sales techniques, online marketing, branding, advertising, sales tools and marketing communication strategies. Students will gain a sound background of marketing roles within an organization.

Career opportunties in Sales and Marketing includes Marketer, Marketing Specialist, Market Research Analyst, Marketing Associate, Advertising Sales Agent, Social Media Associate,  Retail Sales Associate, Sales Executive and many more opportunities in the sales and marketing field.


Sample BBA Sales & Marketing Diploma Certificate

4 Years / 240 ECTS


Study Mode
Onsite & Full-time

Zurich, Switzerland


Instruction in

Main Intake
February & September
Secondary Intake
May & November

Entry Requirements
High School Diploma
(or Equivalent)
& IELTS 5.5
(or Equivalent)

Graduation Requirements
Successfully Pass
All Courses
All Internships Programs
Capstone Project

BBA – Sales & Marketing – Courses

Students will study core & specialisation courses and each course is completed within a period of 4 weeks.

Note:  Upon completion, students will earn an IBAS Bachelor in Business Administration – Sales & Marketing and in addition an ATHE Level 6 Extended Diploma for an additional fee. 


Core Courses
Business Environment
Resource Management
Communication Skills
People in Organisations
Administrative Services
Personal & Professional Development
Internship & Internship Report


Based on
ATHE Level 4 Extended Diploma

Core Courses
Managing Communication
Business Organisations in a Global Context
People Management
Finance for Managers
Employability Skills
Business Ethics
Research Project


Based on
ATHE Level 5 Extended Diploma

Core Courses
Planning a New Business Venture
Risk Management
Customer Relationship Management
Leadership & Management
Managing Quality
Personal Leadership & Management Development
Research Project


Based on
ATHE Level 6 Certificate

Courses for

‘Sales & Marketing’


Factors Determining Marketing Strategies
Marketing Communications
Capstone Project


Based on
ATHE Level 6 Extended Diploma