Master of Business Administration – Marketing

In the Master of Business Administration – Marketing program, students will study the components of marketing management which include marketing principles, personal selling and sales management, consumer behavior, advertising, marketing strategy, and international marketing. The Master of Business Administration – Marketing will enable students to have an innovative and creative mindset stressing not only on short-term managerial and marketing related problems but also on broad strategic issues.  The Master of Business Administration – Marketing program is suitable for students who want to advance their career in the Marketing field.

Teaching method is a mixture of tutor based and self-study based training during the specialisation courses.

Sample MBA Marketing Diploma Certificate

Career opportunities in today’s world for graduates who are specialise in Marketing include Marketing Manager, Branding, Sales Manager, Public Relation Officer, Advertising Specialist, Digital Marketing and many more.

Duration
12 Months
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Study Mode
Onsite & Full-time

Location
Zurich, Switzerland
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Instruction in
English

Intake
Monthly

Entry Requirements
Bachelor Degree
(or Equivalent)
& IELTS 6.0
(or Equivalent)

Graduation Requirements
Successfully Pass
All Courses
Final Thesis

MBA – Marketing – Courses

Students will study core & specialisation courses and each course is completed within a period of 4 weeks.

Note:  Upon completion, students will earn an IBAS Master of Business Administration  and in addition an ATHE Level 7 Extended Diploma in Strategic Management for an additional fee. 

Note:

Strategic Planning
Finance for Strategic Managers
Research for Strategic Development
Organisational Behaviour
Personal Development for Leadership & Strategic Management

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Based on
ATHE Level 7 Extended Diploma

Corporate Communication Strategies
International Marketing
Strategic Marketing

Final Thesis

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Based on
ATHE Level 7 Extended Diploma