Bachelor of Business Administration - Sales & Marketing
In this program, students will learn Sales and Marketing strategies and techniques. The program will provide students with sound background of marketing roles within an organization.
By the end of the program, students will have in-depth knowledge about marketing mix strategies, promotional mix strategies, sales techniques and online marketing and sales tools.
The program duration is 3 years. Students will study selected modules specialized in Sales & Marketing. They will finish each module within a period of 4 weeks.
Once they graduate, students will earn BBA in Sales & Marketing and in addition a level 6 UK diploma issued by ATHE.
|Duration:||3 years / 180 ECTS|
|Study Mode:||Onsite – Full time|
|Entry Requirements:||High school or equivalent
IELTS 5.5 or equivalent
|Medium of Teaching:||English|
|Exit Requirements:||Passed all courses
Passed all internship
Passed final project
● Degree from the International Business Academy of Switzerland.
● It will provide students with Swiss & British excellence in management.
● Lecturers with excellent qualification and experience in the field of management.
● International lecturers and British curriculum.
● The program combines theoretical knowledge with practical experience.
● Students will be awarded bachelor degree from Switzerland and diploma from UK.
● Students will have the option to pursue a UK Bachelor Degree.
There are ample career opportunities in today’s world for graduates who are specialized in Sales & Marketing:
and many more...
Students will study selected modules specialized in Sales & Marketing as follows:
Total Class hours per program is 180 ECTS.
Total 8 modules a year totalling 60 ECTS per full time school year.
Each module equals to 7.5 ECTS.
Research project/On the job training is equal to 12 ECTS and 360 learning hours
|First Year Modules||Second Year Modules||Third Year Modules|
|Communication Skills||Managing Communication||Leadership and Management|
|People in Organization||People Management||Managing Quality and Service Delivery|
|Business Environment||Business Organization in a Global Text||Personal Leadership and Management Development|
|Resource Management||Finance for Managers||Branding|
|Customer Relationship Management||Business Ethics||Marketing Communications|
|Applying Promotional Techniques||Personal and Professional Development||Sales|
|Planning a New Business Venture||Business Law||Factors Determining Marketing Strategies|
|Planning a Work Based Team Project||Research Project / On the job training||Project|